The Nepal Tourism Board announced the launch of the ‘Experience Nepal’ campaign in partnership with American Express and Himalayan Bank on May 16 which aims to promote Nepal as an international tourist destination offering unique, authentic experiences for American Express Card Members across the globe. Deepak Raj Joshi, CEO, Nepal Tourism Board highlighted the successful partnership with American Express and Himalayan Bank for the ‘Experience Nepal’ 2017-2018 campaign and said that the ‘Experience Nepal’ 2019 campaign fits in perfectly with our larger Visit Nepal 2020 drive, aimed at offering once-in-a-lifetime experiences for travelers visiting the country.
As part of this exclusive partnership, American Express Card Members can avail special privileges, value adds and discount offers at over 80+merchants across Nepal who are participating in this campaign. These offers can be availed across multiple categories including dining, lodging, adventure sports, local art and crafts offering card members a chance to experience the local flavours and culture of Nepal. Participating merchant partners include renowned brands like Dwarika’s, Annapurna, Fishtail Lodge, Hotel Ambassador, Hotel Everest View, Shangri La, Water Front Resort, Sherpa, Nepali Chulo, Fire and Ice, and Kaiser Café among others.
Speaking about the announcement, Divya Jain, Vice President-Global Network Partnerships - India and South Asia, American Express said, “We are pleased to partner with Nepal Tourism Board and Himalayan Bank for the ‘Experience Nepal’ campaign. Nepal is a market of strategic importance for American Express and we are committed to promoting and helping local businesses in the market grow through our partnership. With this campaign, we aim to provide our card members a compelling reason to visit Nepal and experience the rich culture and heritage it has to offer.”
The campaign has gone live since May 16 and will run through June 2020 targeting American Express card members in several countries including India, Japan, Sri Lanka, Bangladesh, Maldives, France, Germany, United Kingdom etc. This campaign will be actively promoted through the American Express website and mobile app, as well as across participating merchant partners.
