Coca-Cola announces new campaign

Coca-Cola announced a new campaign, “Man Kholaun Coke Sanga” encouraging people to express their feelings to their beloved ones under which it has launched its new label packs with 15 different customised messages for 15 most significant relationships in our lives. “These labels were inserted in place of the regular logo as an opportunity to share our feelings and express our inner feelings to our loved ones,” states the press release. Alok Kohli, Country Director of Coca-Cola Nepal, shares, “Dashain, being the festival of blessings and togetherness, Coca-Cola wants to help its consumers connect with friends and family. For the first time in the history of Coca-Cola in Nepal, we removed our traditional Coke labels this year and replaced them with relationships like Dai, Buwa….to pay respect to the unique relationships that influence each individuals’ lives”.