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Coca-Cola launches new global campaign


Coca-Cola Launched is new global campaign “Taste The Feeling” in Nepal on February 27. According to the company’s official statement, the campaign is a new ‘One Brand’ global marketing strategy that extends the global equity and iconic appeal of original Coca-Cola across the Trademark.

Alok Kohli, Country Director for Coca-Cola in Nepal said, “We are excited about the new phase in this amazing brand called Coca-Cola. Nepalese Youth today are global citizens and the ‘Taste the Feeling’ campaign reaches out to them in a way that we believe it relevant as well as exciting to them.”

Rodolfo Echeverria, Vice President of Global Creative, Connections and Digitalat The Coca-Cola Company said “The campaign creative was designed to celebrate the notion that the simple pleasure of drinking an ice-cold Coca-Cola makes any moment more special. The universal moments and storytelling depicted in the campaign were created to resonate with our consumers globally. The same images and television creative in Japan will also be seen in Italy, in Mexico and around the world.”

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