The Coca-Cola System today launched the globally acclaimed Coca-Cola Zero variant, already available in more than 150 countries – Coca-Cola Zero. The launch adds to the suite of Sparkling and Still brands that are currently available in Nepal â€“ Coca-Cola, Diet Coke, Sprite, Fanta, Maaza, Schweppes, Kinley and Minute Maid range of juices.
The uniqueness of Coca-Cola Zero is that it offers the ‘Same Great Taste of Coke, with Zero Sugar‘ and will first be rolled out in the top 15 towns in Nepal. It will be available in grocery stores, large format retail stores (modern trade stores) and key accounts of Coca-Cola.
Coca-Cola Zero or popularly called Coke Zero is one of the fastest to reach billion dollar brand status amongst the 20 billion dollar brands of The Coca-Cola Company in revenue terms.
Speaking at the launch event, T. Krishnakumar, Region Director, Bottling Investments Group, The Coca-Cola Company, said “We are very optimistic about the long term future of our business in Nepal. It is a key emerging economy and holds a strategic place within SAARC. Coca-Cola Zero has become the first choice of consumers in many markets where it has been launched and we are happy that we have created the infrastructure within the country itself, to manufacture Coca-Cola Zero. It is being made available in three packs – 500 ml PET bottle at Rs. 65, 300 ml can at Rs. 75 and 180 ml can at Rs. 45â€.