Turkish Airlines awarded world-class honour for 3rd time

ISTANBUL: Turkish Airlines, the most valuable brand of Türkey, has been honoured with the World Class award for the third time by APEX (Airline Passenger Experience Association), one of the leading organisations in the aviation industry.

During the APEX/IFSA Global Expo held in California, Turkish Airlines received the World Class award in recognition of its global leadership in guest experience and service quality in the aviation industry.

Accepting the award on behalf of Turkish Airlines, Chief Marketing Officer Ahmet Olmuştur stated, "We are glad to receive the highly prestigious APEX World Class Award given by APEX, one of the world’s foremost airline evaluation organisations. This award showcases the result of the dedication shown by all our team members.  Our ergonomic seats, personalised services, and unique offerings aimed at meeting our guests' needs are all part of our efforts to make the flight experience exceptional. This award demonstrates the accuracy of our strategies and efforts while motivating us to further enhance our future goals."

On the award, APEX CEO Joe Leader stated, "In the world of elevated aviation experiences, Turkish Airlines soars above five-star airline status as a paragon of excellence winning as one of the only prestigious 2024 APEX World Class airlines in the world. Through rigorous and professionally executed audits across both economy and business class service, our team gleaned insightful revelations about their unwavering commitment to passenger experience, safety, and sustainability advancements. On my own Turkish Airlines flights this year, I have been captivated by their new suite business class on select A350 aircraft. Each of their new generation aircraft embodies enhanced opulence and innovation. With the touch of a Turkish Airlines flying chef, every meal becomes an unparalleled culinary journey, reminiscent of candlelit soirées under a starry Anatolian sky. Yet, it's their authentic and extravagant Turkish hospitality, a blend of warmth and luxury, that truly encapsulates the heart of their service. Bravo, Turkish Airlines, for crafting moments that transcend mere five-star status as one of the very few APEX World Class airlines!"

Turkish Airlines is among the select few airline companies recognised by APEX, which makes its evaluations by assessing safety, well-being, sustainability and service-guest experience criteria. Comprehensive assessments conducted by aviation industry professionals confirm that Turkish Airlines has reached global standards in these areas.

Furthermore, the APEX World Class award reaffirms Turkish Airlines' commitment to continuously elevate the guest experience and maintain service quality at the highest level.

Established in 1933 with a fleet of five aircraft, Star Alliance member Turkish Airlines has a fleet of 429 (passenger and cargo) aircraft flying to 344 worldwide destinations — 291 international and 53 domestic — in 129 countries. 

The Star Alliance network was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition, and seamless service. Since its inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey.