LONDON: The Premier League sold its domestic TV rights for 6.7 billion pounds ($8.4 billion) for the next four-year cycle, for what the competition said on Monday was the largest sports media rights deal ever concluded in Britain.
The new contract covering the period from 2025-26 to 2028-29 underlined the league's status as the richest in soccer, with an annual figure of 1.675 billion pounds ($2.12 billion) around double the value of domestic rights in each of Germany, Spain and Italy.
Sky Sports will screen a minimum of 215 matches per season — up to 100 matches a season more than it currently does — while TNT Sports, formerly BT Sport, will get 52 games. Amazon Prime, which shows 20 matches per season in the current cycle up to 2024-25, reportedly did not bid for any matches in the next cycle.
The current deal is worth a reported 1.66 billion pounds ($2.10 billion) a season.
"The outcome of this process underlines the strength of the Premier League," said Richard Masters, its chief executive, "and is a testament to our clubs, players and managers who continue to deliver the world's most competitive football in full stadiums, and to supporters, who create an unrivalled atmosphere every week."
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