KATHMANDU: The Nepal Distilleries, Nepal's first spirit producer company, is set to introduce a premium brand spirit of 40 US Proof (UP) in the market.
40 UP spirit has alcohol by volume (ABV) of 34.23%. The manufacturers are attracted towards liquor with 40 UP as the excise duty on such products is lower compared to 25 or 30 UP beverages. Due to low excise duty, the price of spirit in this segment is also consumer-friendly.
The Nepal Distilleries General Manager Shuvash Lamichhane informed that the preparation to bring the premium spirit brand to the market has reached its final stage with the commitment to have a strong presence in this segment.
Lamichhane said, "The demand for premium spirits in the 40 UP segment is high in the Nepali spirit market. Therefore, we have thoroughly studied the market to see how we can provide premium spirits to our consumers at a very reasonable price.''
The Nepal Distilleries has been producing mainly 25 and 30 UP spirits. The company's best products include Khukri Rum and Nude Superior Vodka.
The popular brand 'Khukri Rum' is the most exported spirit from Nepal to various countries. It has been contributing to earning foreign currency for a long time.
