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Mon, September 23, 2024

Coca-Cola shares FIFA World Cup experience with Nepali migrant workers in Qatar

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KATHMANDU: Coca-Cola Nepal has provided a golden opportunity for seven Nepali migrant workers in Qatar who have been an integral part in the construction of the stadiums for the tournament, to watch FIFA World Cup 2022 matches live. Coca-Cola Nepal brought this opportunity to celebrate the FIFA World Cup 2022 with its consumers. Being football fans themselves, the Nepali migrants expressed their excitement and gratefulness for the once-in-a-lifetime opportunity to watch a live match in the stadium. Coca-Cola Nepal understands the selflessness and efforts made by migrant workers who have left their homes to earn and provide better lives for their families in Nepal. The initiative was a humble attempt made by Coca-Cola Nepal to recognise their efforts and spread some joy during the most popular football tournament in the world. Commenting on the initiative, Adarsh Avasthi, Country Director of Coca-Cola Nepal, said, “Coca-Cola has been the official sponsor for FIFA World Cup for many years and this year we wanted to do something more to spread some joy by reaching out to Nepalis who were a key part in building the stadiums in Qatar. Their hard work and sacrifices are really inspiring and we wanted to express our acknowledgement towards them. We hope they have had a fun and refreshing experience watching the live match” As a part of Coca-Cola’s Dashain Campaign this year, an initiative was also taken where 14 Nepali migrant workers from Kuwait were brought back to Nepal and reunited with their families after long years of working abroad. Coca-Cola in Nepal refreshes consumers across the country through its core product offerings of Coca-Cola, Sprite, Fanta and Kinley, and impacts thousands as a System. READ ALSO:
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E-Magazine
August 2024

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