KATHMANDU: Coca-Cola, the most loved beverage in Nepal, has announced its new Dashain Campaign titled 'Sambanda Utsav Swad Sanga' which implies that Dashain is a time when families come together to enjoy, share meals and deepen the family bonds. After all, the joy of Dashain is to rejoice in magical moments and emotions in our lives with our loved ones
Dashain has been at the heart of Coca-Cola's marketing and consumer campaigns for several years and every year Coca-Cola introduces a unique and heartwarming theme for consumers to resonate with.
To make it more special, Coca-Cola has introduced five new labels which carry illustrations of artworks representing Dashain in Nepal. The artworks include activities like kite flying, putting on Tika, eating together with family, Ping (Dashain Swing) and Deusi-Bhailo celebrations.
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Adarsh Avasthi, Country Director, Coca-Cola Nepal[/caption]
Speaking about the campaign, Adarsh Avasthi, Country Director of Coca-Cola in Nepal shared, "I am very excited about the theme for this year 'Sambandha Utsav Swad Sanga' as it perfectly reflects what Dashain is all about — it is a celebration of relationships, coming together and bonding over the best tasting food that is prepared for Dashain. With the Dashain special Coke bottles, we wish our consumers many magical moments of togetherness and may everyone cherish the memories of the festivities.”
[caption id="attachment_28789" align="alignnone" width="1000"]
Swastima Khadka, Brand Ambassador, Coca-Cola Nepal[/caption]
Along with the labels, Coca-Cola has also launched a new television commercial featuring Brand Ambassador Swastima Khadka on the TVC. Swastima gets hold of her late grandmother's recipe book and starts her festive preparations. Throughout the video, we hear the narration of her grandmother reciting the recipe for Dashain where she talks about how people are the key ingredients of Dashain and when they come together, that is when the real magic happens.
Pradip Pandey, Managing Director of Bottlers Nepal shared, "Dashan is the biggest festival in Nepal and the same goes for Coke. Each year look forward to this time and share the heartwarming campaign that we have come up with for our consumers. We hope the tagline ‘Sambandha Utsav Swad Sanga’ resonates with our consumers and inspires them to make this Dashain more special and memorable when celebrating with their friends and family.”
As food is a huge part of Dashain, Coca-Cola has collaborated with the BBC MasterChef Professionals winner, Santosh Shah who has curated five recipes which are perfect for the festival. To get the recipes, consumers can simply scan the QR code on the labels of Coke bottles or find recipe videos on the Facebook and Instagram pages of Coca-Cola Nepal.
Moreover, consumers can also participate in the cooking contest by uploading videos of their food on their social media and tag Coca-Cola Nepal and Chef Santosh Shah. Three lucky winners will get a chance to meet and greet the celebrated chef.
[caption id="attachment_28790" align="alignnone" width="1000"]
Swopna Suman sings Coca-Cola Dashain Campaign theme song[/caption]
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Adarsh Avasthi, Country Director, Coca-Cola Nepal[/caption]
Speaking about the campaign, Adarsh Avasthi, Country Director of Coca-Cola in Nepal shared, "I am very excited about the theme for this year 'Sambandha Utsav Swad Sanga' as it perfectly reflects what Dashain is all about — it is a celebration of relationships, coming together and bonding over the best tasting food that is prepared for Dashain. With the Dashain special Coke bottles, we wish our consumers many magical moments of togetherness and may everyone cherish the memories of the festivities.”
[caption id="attachment_28789" align="alignnone" width="1000"] Swastima Khadka, Brand Ambassador, Coca-Cola Nepal[/caption]
Along with the labels, Coca-Cola has also launched a new television commercial featuring Brand Ambassador Swastima Khadka on the TVC. Swastima gets hold of her late grandmother's recipe book and starts her festive preparations. Throughout the video, we hear the narration of her grandmother reciting the recipe for Dashain where she talks about how people are the key ingredients of Dashain and when they come together, that is when the real magic happens.
Pradip Pandey, Managing Director of Bottlers Nepal shared, "Dashan is the biggest festival in Nepal and the same goes for Coke. Each year look forward to this time and share the heartwarming campaign that we have come up with for our consumers. We hope the tagline ‘Sambandha Utsav Swad Sanga’ resonates with our consumers and inspires them to make this Dashain more special and memorable when celebrating with their friends and family.”
As food is a huge part of Dashain, Coca-Cola has collaborated with the BBC MasterChef Professionals winner, Santosh Shah who has curated five recipes which are perfect for the festival. To get the recipes, consumers can simply scan the QR code on the labels of Coke bottles or find recipe videos on the Facebook and Instagram pages of Coca-Cola Nepal.
Moreover, consumers can also participate in the cooking contest by uploading videos of their food on their social media and tag Coca-Cola Nepal and Chef Santosh Shah. Three lucky winners will get a chance to meet and greet the celebrated chef.
[caption id="attachment_28790" align="alignnone" width="1000"] Swopna Suman sings Coca-Cola Dashain Campaign theme song[/caption]
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Published Date: September 15, 2022, 12:00 am
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