Upaya City Cargo unveils new logo

KATHMANDU: Upaya City Cargo, which has been able to create an identity for itself in the cargo delivery sector in Nepal within a short period of time, has unveiled a new logo. Henceforth, the company has decided to just use the brand 'Upaya'. Since its establishment Upaya has been successful in delivering both commercial and personal cargo in the country at affordable cost. It has also been a success due to its reliability. It has also been using the latest technology to further enhance its services. “The colours of the new logo represent the customers that it has been serving,” Suman Rayamajhi, Managing director, Upaya, said. The blue and orange colours that has been used in the new logo signifies the trust that company has developed over the years. The new logo has three miles that depict the process of delivering solutions. First Mile Delivery is the start of the delivery process. Mid Mile Delivery wherever the goods reach their destination. It refers to the function of doing something. Last Mile Delivery secures the goods to their destination. It means that it has reached its peak.