Ncell, e& international sign MoU to deliver superior digital services and customer experiences

KATHMANDU: Ncell on Wednesday signed a memorandum of understanding (MoU) with e& international to bring the best-in-class digital experiences, drive knowledge-sharing activities, and collaborate on delivering key services, products, and platforms in Nepal.

The MoU was signed by Jabbor Kayumov, CEO and Managing Director of Ncell, and Khaled Mohamed Riad, Chief Business Officer of e& international, at the Mobile World Congress (MWC) in Barcelona, Spain.

Under the terms of the MoU, the two parties have pinpointed several areas for collaboration. These include customer value management (CVM) and advanced analytics, commercial support encompassing B2C and B2B sales and marketing, customer experience, procurement, network CAPEX and OPEX optimisation, international carrier and wholesale, mobile network code (MNC) services support, and digital transformation, among others.

This partnership will play an important role in driving revenue, introducing innovative services, achieving savings in procurement and network optimisation, and propelling International Long Distance (ILD) business and digital solutions. As these initiatives are implemented, Ncell and e& international will deliver tangible and significant results to customers in Nepal, facilitating their digitalisation journeys.

Ncell CEO and MD Kayumov stated, "This strategic alliance with e& international represents a significant milestone in Ncell's transition from a telecommunications company to a digital technology company. This partnership is in line with our commitment to accelerating digital transformation by contributing to Nepal's digital evolution. With e& international's leadership and extensive experience in partner network programmes, we are confident that this collaboration will enable Ncell to unlock limitless opportunities. Together, we are ready to provide superior services to our valued customers, shareholders, and the wider telecommunications industry. As we prioritise the expansion of our network infrastructure beyond mobile connectivity, we reaffirm our commitment to achieving the aspirations of the Digital Nepal vision, which aligns with our theme 'Here for You' for Nepal and its people."

e& international Chief Business Officer Riad said, "Our collaboration with Ncell signifies an exhilarating new phase in delivering the advantages of connectivity and digital transformation to businesses and individuals in Nepal. By merging e& international's global proficiency in creating first-rate digital networks with Ncell's profound comprehension of the local market, I am confident we can expedite the nation's advancement in the digital era. By optimising infrastructure, augmenting connectivity, and unlocking new opportunities across services, we aim to inspire a truly connected and inclusive digital future for all Nepalis. This is merely the beginning, and I eagerly anticipate what we can accomplish as strategic partners in realising the nation's ambitious digital vision."

As the partnership progresses, Ncell, with the backing of e& international, will focus on delivering real-time and contextual marketing aimed at constructing the right blend of digital and traditional channels. They will implement superior analytics through a broad range of Machine Learning and AI models, and create personalised and relevant offers using big data resources. The company will set a strategic direction to expand its customer base and manage distributors and resellers.

Ncell and e& international will collaborate on various other fronts, including network optimisation, cost-effective solutions for remote areas, technology optimisation for green field analysis, competitive network performance assessment (crowdsourcing), value creation through direct sourcing with approved OEM/ODM, and service transition. Ncell will lead the design and identification of technical solutions aimed at enhancing the delivery of voice and data services to rural and remote areas with increased efficiency and effectiveness, while simultaneously reducing CAPEX and OPEX.

In terms of carrier and wholesale services, Ncell will utilise the global footprint of the e& Group to enhance mobile and roaming enablement, messaging, and voice services, strengthening revenue streams and becoming a part of e&’s network of over 850 operators worldwide. Similarly, in digital solutions, the collaborative efforts of both entities will focus on catering to the tech-savvy youth, offering top-tier digital experiences.

Ncell and e& international will appoint their alliance leads to oversee the planning and coordination of all strategic aspects and discussions pertaining to the relationship.

e& international, a part of the e& group, is tasked with expanding a vast network of modern, world-class digital telcos. It operates in 16 countries, leading with the best connectivity solutions, inclusive financial services, rich entertainment services, and seamless business transformation. It is building leading digital capabilities and seizing opportunities to expand in the Middle East, Africa, Asia, and Eastern Europe through acquisitions and strategic partnerships.