Turkish Airlines becomes Melbourne Victory FC's new principal partner

Turkish Airlines has announced a partnership with Melbourne Victory Football Club, becoming the Principal Partner of the professional sports team for the next three years, starting from the 2024/25 season. 

Turkish Airlines, known for supporting various sports disciplines and teams worldwide, brings to this partnership a history of nurturing athletic talent. By partnering with Melbourne Victory, a club known for its achievements, Turkish Airlines not only expands its portfolio of sports engagements but also continues its commitment to connecting cultures and communities through the universal passion for athletic achievement.

Turkish Airlines will be the front-of-shirt partner for Melbourne Victory's Isuzu UTE A-League Men’s and Liberty A-League Women’s teams, and all Academy sides. The partnership will also include in-stadia activations, signage, and digital platforms.

Melbourne Victory will join the ranks of Turkish Airlines' other sporting partnerships, which include the UEFA Champions League, Türkiye National Football Team, and several of Türkiye’s domestic football teams. 

On the new partnership, Turkish Airlines Chairman of the Board and the Executive Committee, Prof Dr Ahmet Bolat, stated, "We are glad to embark on this journey with Melbourne Victory—it’s a truly fitting partnership right now as we celebrate our inaugural entry into the vibrant city of Melbourne. Leveraging our shared values of excellence and passion for success to create memorable experiences for football fans and travellers alike is traditional for our airline at this point as we support numerous clubs in many athletic branches."

Caroline Carnegie, Managing Director of Melbourne Victory, expressed her excitement about the alliance between sports and aviation, “We are excited to welcome Turkish Airlines as our Principal Partner, especially as they embark on their expansion into Melbourne from March 2024. As a global powerhouse of the aviation business and one that wins countless awards for their service, customer satisfaction and sustainability, we are proud to be able to partner with them for the next three years and help them launch their brand into the Australian market.”

Recently, Turkish Airlines celebrated its first flight into Melbourne and announced plans to add Sydney to its network by the end of 2024. 

The new Melbourne flights will operate three times per week on the Boeing 787-9 Dreamliner for the airline’s Winter operation, and A350-900 for Summer.