RB Diamond Jewellers celebrates 27th anniversary, unveils new logo, announces brand ambassador

KATHMANDU: RB Diamond Jewellers, a leading diamond jewellery house in Nepal, has revealed several developments for its 27th-anniversary celebration. The company has introduced a new logo, signifying a notable milestone in its journey in the diamond jewellery industry.

The launch displays a reimagined logo cleverly combining RB's agricultural roots with its expertise in quality diamonds. The circular emblem's root-like lines pay tribute to its late founder Ramesh Maharjan's background as a farmer before his entrepreneurial journey into diamond excellence. The design motif also bears a deliberate resemblance to the intensely refractive facets of a top-quality round brilliant diamond. The revamped logo mirrors RB Diamond's dedication to craftsmanship, elegance, and its deeply ingrained heritage. The logo's intricate design honours the brand's rich history and its vision for the future, symbolising a blend of tradition and modernity.

Alongside the logo unveiling, RB Diamond has announced the appointment of Rehan Shrestha as its new Brand Ambassador. Shrestha, a creative content creator, designer, and a figure in Nepal's fashion industry, will bring his vision and style to the brand. His partnership with RB Diamond signifies the brand's dedication to working with the best in the industry and its commitment to creativity and innovation.

Rehan Shrestha is not just a creative content creator and designer; he is also a trendsetter in the fashion industry, known for his innovative approach and unique style. His ability to connect with audiences and create captivating content has made him a sought-after influencer in Nepal and beyond. As the new Brand Ambassador for RB Diamond, Shrestha brings a fresh perspective and a wealth of experience to the brand, aligning perfectly with its vision of elegance and sophistication.

To celebrate its 27th anniversary, RB Diamond will host a jewellery fashion show on March 30, 2024. The event will showcase the latest collections from RB Diamond, highlighting the brand's craftsmanship, innovative designs, and commitment to excellence. The fashion show will be headlined by Bollywood star Jaqueline Fernandez. Known for her beauty, elegance, and charismatic presence, the Bollywood actress embodies the essence of RB Diamond's brand values. The event will also be graced by Kim Goodburn as the show opener for the Men's collection, adding excitement to the evening.

"We are delighted to unveil our new logo, announce Rehan Shrestha as our Brand Ambassador, and celebrate our 27th anniversary," said Riken Maharjan, Chairman of RB Diamond Jewellers. "Our new logo reflects our commitment to craftsmanship and innovation, and Shrestha's partnership will further enhance our brand's visibility and appeal. We look forward to welcoming our guests and showcasing our collections."

RB Diamond Jewellers is Nepal's leading house of diamond jewellery, known for its craftsmanship, quality and heritage-inspired designs.