Turkish Airlines’ new ad with José Mourinho goes live

Turkish Airlines, the official sponsor of the UEFA Champions League, has announced a significant partnership with one of football's most respected managers, José Mourinho. This collaboration highlights the shared passion for excellence and victory between these two global powerhouses in their respective fields.

In the movie, José Mourinho experiences the unique in-flight services of Turkish Airlines, which holds the title of Europe's Best Airline. He triumphs in a challenging chess match, savours gourmet dishes from the Business Class menu, watches live UEFA Champions League matches, and enjoys a comfortable journey with noise-cancelling headphones.

Commenting on Turkish Airlines’ new advertisement featuring José Mourinho, the Chairman of the Board and Executive Committee of Turkish Airlines, Prof Dr Ahmet Bolat said, "As the holder of the title of Europe’s Best Airline, we are proud to be the official sponsor of one of the most prestigious sports events, the UEFA Champions League. Our collaboration with José Mourinho reinforces our brand's global strength and commitment to sports, while highlighting our shared pursuit of excellence."

On his new appearance in the Turkish Airlines’ advertisement, successful football manager José Mourinho added, "Turkish Airlines is undoubtedly one of the world's best airlines, as confirmed by the numerous awards it receives each year. It is an honour to work with them. This partnership combines my passion for winning with their outstanding service quality."

Through its presence in the UEFA Champions League 2024 London Final, Turkish Airlines continues to project Turkey’s cultural and sporting values onto the global stage, reinforcing its position as a leading global brand.