Rohan C, Nishant Shekhar are key speakers at 'Learning Curve' session to be held on Jun 27

Catalyst is preparing to launch 'Learning Curve', a dynamic quarterly initiative dedicated to exploring contemporary business themes.

The inaugural session of Learning Curve, titled 'What’s Trending: Unlock the Future of Marketing - Trends, AI, and Data-Driven Strategies', is scheduled to take place on June 27, from 1:30 pm to 6:30 pm at the Royal Singi Hotel, Lal Durbar, Kamaladi. 

The first session is an exclusive workshop designed for forward-thinking professionals to gain invaluable insights into the dynamic digital landscape, exploring the evolution of consumer content consumption and the revolutionary impact of AI and machine learning on digital marketing.

Embracing the philosophy of continuous professional development, Learning Curve provides a platform for comprehensive discussions, expert insights, and collaborative learning, tailored for industry professionals. 

This initiative aims to navigate the challenges and celebrate the successes inherent in the process of acquiring new skills and knowledge, fostering adaptability in an ever-evolving business landscape.

Key takeaways from the workshop:

• Bridge the Gap: Learn how to seamlessly integrate marketing intuition with data science for more effective strategies.
• Stay Ahead of the Curve: Gain insights into emerging technologies like AI and machine learning to keep your skills current and competitive.
• Distinctive Skills and Insights: Acquire advanced skills and knowledge that will set you apart in the competitive field of digital marketing and data analytics.

Speakers at the event:

Key speakers of the session include Rohan C, Chief Digital Officer, Havas Media, India, and Nishant Shekhar, Head of Data and Analytics, Havas Media Group, India.

Nishant is a data-driven marketing leader with over a decade of work experience. He builds advanced analytics solutions and heads the Data and Analytics division at Havas Media Group, India.

He has a proven track record of using data to grow businesses, win pitches, and develop custom solutions for clients. He has also implemented training programmes to improve the organisation's understanding of analytics.

Across his career at BARC, Publicis, Omnicom, and Havas, Shekhar has played a pivotal role in establishing data analytics divisions. He has been at the forefront of driving data-led projects across multiple categories namely – E-Commerce, FMCG, Consumer Durables, Automobile, Beverages and has worked on some key Global and Indian brands namely Volkswagen, TATA Motors, Ferrero, AbinBev, Diageo, Nivea, Reckitt, to name a few.

Currently, Rohan C, a Tedx speaker, has over 16 years of experience in the field of Digital marketing. He has been with Havas for more than 14 years. His other assignments include setting up the digital chapter of Network advertising and working on augmented reality with Blippar India.

Rohan rejoined Havas Media Group in 2017 with a mandate to grow the digital business across markets.

He has been awarded distinction in Cyber Contracts and Cyber Crimes subjects by NALSAR Institute, Hyderabad and is a certified specialist in Cyber Law. His key client experience includes Tata Motors Commercial, DS Group, DeBeers, JBL, Harman, Voltas, Voltas Beko, ICICI Securities, Bira91, Swiggy-Instamart, Eurogrip Tyres,  M3M, Carlelo, Magicbricks & Sscaler, to name a few.

His awards include Social Samosa 40under40, Agency Reporter 40under40 and he has been recognised by Havas APAC as Planner of the year & Staff of the Year in 2012. He is working on launching CONVERGED in India - an identity-based audience planning platform with a third-party audience pool of over 1 billion in volumes and over 13 taxonomies and is a mentor with Havas Spark -  A programme intended to provide interns with educational and career development opportunities through practical experience in a professional work environment that can lead to exciting career prospects in the future.

He has been a judge with Emvies, Effies, Adfest and FoxGlove awards and his campaigns have won Abby’s, Digixx, SAMMIE, e4m play & SAARC.

Business360 is the media partner for the event.