V-chitra wins gold for Best Long-Term Campaign at RMAI Flame Awards Asia 2024
KATHMANDU: V-chitra secured the Gold trophy in the Best Long-Term Campaign category for their campaign 'Haami Sabaiko Mannma Wai Wai' at the 13th edition of the Rural Marketing Association of India (RMAI) Flame Awards Asia. The campaign was recognised for its sustained impact and effectiveness in rural marketing.
The RMAI announced the winners at a gala event held on July 27, 2024, at the Hotel Vivanta by Taj, Surajkund, in Faridabad. This year, the awards saw the highest number of entries in RMAI history. Impact Communications led with 42 wins, followed by Anugrah Madison with 16 and GroupM with 10. There was also a significant increase in international entries, with Nepal leading with 17 wins.
The event celebrated excellence in various categories, including Education, Ethno Marketing, Health & Hygiene, Rural Self-Help Group, Community Radio, and Financial Literacy. The jury, chaired by Nikhil Sharma, MD of Perfetti Van Melle (India), included 28 business leaders, brand custodians, marketers, media/advertising professionals, and domain experts in rural marketing.
