Eveready Industries India launches Ultima Alkaline batteries, siren torch

KATHMANDU: Eveready Industries India, a leading player in Nepal's battery and flashlight market, has introduced its latest innovations: the enhanced Ultima Alkaline batteries and the revolutionary DL 102 Siren Torch. These launches highlight Eveready's dedication to excellence, innovation, and societal impact, particularly in empowering women with advanced safety tools.

The products were unveiled at a press conference held at the Hyatt Palace Kathmandu, marking Eveready's strategic expansion and commitment to providing the Nepali market with high-quality, purpose-driven solutions that enhance daily life and promote personal safety.

As part of its dynamic 'Khelinchha ta Sikinchha' campaign, Eveready introduced the Ultima Alkaline batteries, emphasising how children's play fosters essential life skills such as friendship, sharing, and compassion. Reflecting Eveready's commitment to innovation, the new Ultima range boasts impressive power capabilities, with AA/AAA batteries delivering 400% longer performance and the Ultima Pro offering 800% extended life. These batteries are designed for high-drain devices such as toys, video games, and medical equipment, showcasing Eveready's excellence in Alkaline Technology.

Additionally, the Eveready DL 102 Siren Torch, launched under the brand's #AwaazUthaneShakti campaign led by deaf and communication-challenged individuals, embodies Eveready's purpose-driven innovation. Compact yet powerful, it features a 100-decibel SOS alarm, USB Type-B charging, and versatile lighting modes. Priced at INR 225, the torch is designed to empower users in critical moments, reinforcing Eveready's commitment to accessible, life-enhancing safety solutions for all.

Anirban Banerjee, Senior Vice President and SBU Head (Batteries and Flashlight) of Eveready Industries India, stated, "The launch of these products in Nepal marks Eveready's strategic expansion and commitment to serving the Nepal market with innovative, cutting-edge solutions promoting long-lasting power and safety. Our Ultima Alkaline Batteries, with 400% to 800% longer life, are perfect for high-drain devices, while the Eveready Siren Torch is more than just a product; it is a symbol of safety, empowerment, and the ability to raise one's voice in critical moments. Both innovations reflect our dedication to enhancing daily life and personal safety, offering superior performance to meet our consumers' evolving needs."

Both products demonstrate Eveready's dedication to environmental and societal responsibility, with the Ultima batteries featuring an eco-friendly composition free of Mercury, Lead, and Cadmium, and the Siren Torch empowering women to raise their voices and ensure their safety.

With a legacy spanning over a century, Eveready Industries India has continually evolved to meet the dynamic needs of consumers. In 2023, the company embarked on a transformative journey, marked by the unveiling of its new infinity logo and the empowering tagline 'Give Me Power, Give Me Red'. This pivotal year also saw the introduction of Eveready's cutting-edge go-to-market strategy, reinforcing its commitment to innovation and customer satisfaction.