OPPO partners with UNESCO to promote cultural education, diversity

SHENZHEN, CHINA: Marking its 20th anniversary, OPPO is set to partner with the United Nations Educational, Scientific and Cultural Organization (UNESCO) to empower cultural education and diversity through technology.

This initiative, leveraging imaging technology, aims to preserve and transmit cultural heritage, enabling youth to explore the world and connect with diverse cultures, embodying the spirit of 'Connecting Cultures, Inspiring Futures.'

As part of this collaboration, OPPO will donate 1,000 tablets to support youth education in Africa and Asia. These devices will feature cultural programming courses developed under the 'Youth Coding Initiative', a joint effort by UNESCO and CODEMAO, a children's programming education brand. The initiative promotes the inclusive and safe use of technology, advances equitable education, and helps preserve local cultural heritage through digital learning.

Firmin E Matoko, Assistant Director-General for Priority Africa and External Relations, stated, "OPPO's dedication to advancing youth innovation and education is highly appreciated. I am sure that students and teachers from Africa and Asia will greatly benefit from this new partnership with OPPO, aligning with UNESCO's vision and requirements." The partnership will be officially launched after completing the relevant UNESCO procedural reviews. OPPO's initiative has received strong support from the National Commission of the People's Republic of China for UNESCO.

In addition to the donations, OPPO is launching a global campaign, #CaptureMyCulture, encouraging users worldwide to contribute to cultural preservation by sharing photos and stories that celebrate their local traditions. Participants in this campaign will have the chance to witness the donation ceremony.

OPPO's commitment to cultural education extends beyond its partnership with UNESCO. Earlier this year, OPPO joined forces with Discovery Channel to launch the 'Culture in a Shot' project, a global initiative aimed at spotlighting and protecting cultural diversity through imaging technology. The project captures the efforts of dedicated individuals: Thailand's Lisu group preserving their heritage through music; Indonesia's artisans practising the ancient craft of batik with visual representations of local traditions; and Spain's flamenco dancers embodying Andalusian culture through their art form. Each group tells a unique cultural story through their distinct art form.

Additionally, OPPO has launched AI Studio in the Reno12 series, allowing users to generate studio-quality portraits, such as transforming into a flamenco dancer, offering an immersive cultural experience from anywhere in the world.

OPPO continues to push the boundaries of technological innovation, using its expertise in AI and imaging to enhance cultural preservation and education. By providing tools for creative expression and storytelling, OPPO is helping to connect cultures and inspire the next generation.

As OPPO celebrates its 20th anniversary, the company remains dedicated to its mission of 'Technology for Mankind, Kindness for the World'. Moving forward, OPPO will continue to harness technology to contribute positively to society. OPPO remains committed to promoting cultural preservation and youth education, contributing to the inheritance and development of global culture.

The OPPO 20th anniversary #CaptureMyCulture campaign is open for submissions until September 25, 2024. Interested individuals can share their cultural photos and stories, connecting cultures and inspiring futures.