Beyond the Logo: Jai Golchha's Perspective on Effective Branding

Jai Golchha is Director at Shangrila Motors where he plays a pivotal role in driving the company’s strategic vision and operational excellence. With a Bachelor’s degree in Industrial Engineering from New York University, Golchha has a focus on optimising complex systems and processes. His academic background equips him with a strong analytical foundation and a global perspective, both of which are instrumental in his aim to lead Shangrila Motors toward innovation and growth in a competitive automotive industry. He is commited to enhancing efficiency, fostering technological advancements, and steering the company to new heights in an ever-evolving market.

“I think in today’s day and age, we cannot discount the power advertising has on the subconscious mind. If you see something repeatedly you are more inclined to at least give it a try or consider it

In this edition of Business 360, he reveals his favourite brands and explains why they stand out for him.

Top 3 brands

In no particular order: Porsche, Razor, Bose

All-time favourite brand

Razor

Do you think expensive is better?

No, not necessarily. I think it depends on the product offering relative to the price. If any product has a value proposition that justifies its price, it is good.

How does advertising influence your purchase?

I think in today’s day and age, we cannot discount the power advertising has on the subconscious mind. If you see something repeatedly you are more inclined to at least give it a try or consider it.

A company that has got its branding spot on

Patagonia

Gadgets you use

Phone, Air pods, Laptop

Functionality or aesthetics

Functionality for sure. What good is something that looks good if it offers no value.

An entrepreneur you admire

My late great, great grandfather, Ram Lal Golchha.

3 things brands can do to retain customers

Have a strong brand identity with an uncompromising stance on customer facing touchpoints

Good after sales culture

Transparency and modesty

You would never buy a brand that…

Does not ethically source its raw materials and has a history of malpractice in any sense.

A startup in Nepal that deserves recognition

MOCO, a digital wallet

Online or offline shopping

Offline

A brand you would never hesitate to recommend

Uniqlo, Zara

Would you ever buy a fake of your favourite brand?

No

3 things that top your search list on Google for shopping or travel

I am not much of a shopper so for travelling

• Places to eat
• Good bars in the area
• Adventure sports and theme parks.