TikTok hosts workshop in Kathmandu to empower SMBs in Nepal

KATHMANDU: TikTok recently concluded its highly anticipated workshop in Kathmandu, aimed at empowering small and medium-sized businesses (SMBs) in Nepal.

The #GrowWithTikTok Masterclass gathered a diverse group of SMB owners, marketers, and entrepreneurs, eager to learn how to leverage TikTok to grow their businesses.

Throughout the day, participants received comprehensive training on using TikTok’s unique features to enhance brand visibility, connect with younger audiences, and creatively showcase their products and services.

The workshop included expert-led sessions covering various aspects of promotion on TikTok. Attendees were introduced to the platform’s powerful content creation tools, best practices for audience engagement, and strategies for optimising TikTok campaigns. They learned how TikTok’s engaging platform allows small businesses to reach current and potential customers cost-effectively. A session also covered TikTok’s Community Guidelines, safety features, and content moderation process. The sessions were designed to be both informative and interactive, ensuring participants gained a deeper understanding of creating content that resonates with TikTok’s diverse user base.

The #GrowWithTikTok event also provided valuable networking opportunities for SMBs, enabling attendees to connect with peers from various industries, share insights, and discuss common challenges and solutions. This collaborative atmosphere fostered a sense of community among local businesses, expected to lead to further partnerships and collective growth.

This initiative is part of TikTok’s broader commitment to empowering SMBs worldwide by providing them with the tools and resources needed to thrive in the digital age.

In Nepal, where SMBs play a crucial role in the economy, TikTok aims to be a key partner in their growth journey.