A Day in the Life of a Tech Enthusiast

Seshraj Bhattaraiis the President of Educational Consultancy Association of Nepal (ECAN) and Managing Director of Orbit International Education. He holds a post-graduation degree in Mass Communications. Over 15 years standing at the helm of Orbit International Education, Bhattarai is deeply involved in managing the institution, driving its business growth, and ensuring its competitiveness in the educational landscape.

He also serves as the President of ECAN, Nepal’s largest association dedicated to international education, representing more than 600 educational institutions across Nepal and advocating for quality education and opportunities for students to study abroad.

In this edition of Business 360, Bhattarai talks about his pick of top brands.

Top 3 Brands

• Apple
• Adidas
• Orbit

An all-time favourite brand

iPhone. I am a loyal iPhone user and always carry two. Ever since the iPhone was introduced in Nepal, I haven’t felt the need for any other phone. Its technology and design make it my favourite.

Do you think expensive is better?

Not always. While expensive products can suggest quality, true value comes from how well a product meets your needs. Sometimes, a less expensive item can surprise you with its quality. It is about the experience you get from your purchase, not just the price.

How does advertising influence your purchase?

Advertising plays a big role in my buying decisions. Good ads can build trust and create awareness. If an ad aligns with my values or connects emotionally, I am more likely to consider that brand. Effective advertising makes a brand memorable.

A company that has got its branding spot on

 eSewa. In the fintech landscape, particularly after Covid, eSewa has excelled in branding itself as Nepal’s premier digital wallet. Its focus on convenience and security has made digital payments accessible to many. By communicating its value clearly, eSewa has built strong trust among users.

Gadgets you use

I use a variety of gadgets to enhance my productivity and connectivity. My smartphone is essential for staying organised and connected. I also use a tablet for reading and note-taking. At home, I rely on my laptop for presentations and business meetings, while I use desktop computers in the office for official tasks. Bluetooth headsets are great for hands-free calls and music, and I occasionally wear a smartwatch to track fitness and receive notifications. 

Functionality or aesthetics

Functionality is essential. It is about how well a product performs. However, in the business and corporate world, I believe aesthetics play a crucial role as well. A well-designed product not only enhances usability but also conveys professionalism and attention to detail. Aesthetics can elevate the overall experience, making it more enjoyable and visually appealing. In a competitive environment, the way something looks can influence perceptions and brand identity. So, while I prioritise functionality, I truly value the impact of aesthetics on how a product is received and appreciated.

An entrepreneur you admire

I admire Binod Chaudhary for his exceptional contributions to showcasing Nepal in the global business arena. His presence as a Nepali businessman at prestigious platforms like the World Economic Forum reflects his dedication to elevating our nation. As a visionary leader and pragmatic doer, he has built a successful business empire that inspires the youth of Nepal. His ability to blend traditional values with modern practices embodies the essence of responsible corporate leadership.

Three things brands can do to retain customers

• Be honest and transparent
• Keep in touch with customers
• Ensure high quality in products and services

You would never buy a brand that…

I would never choose a brand that compromises quality or ethics; to me, integrity is non-negotiable.

A startup in Nepal that deserves recognition

I think Pathao is a standout startup in Nepal. This all-in-one app provides ridesharing, food delivery and parcel services, saving users time and money. It also empowers youth riders to earn, making it a valuable resource for many. With its user-friendly interface, Pathao enhances daily life and contributes to a more connected and efficient Nepal.

Online or offline shopping

I prefer online shopping for its convenience, especially since Covid has limited my offline shopping experiences. It allows me to easily browse, compare and find great deals from home, making it ideal for my busy lifestyle.

Three online sites you use for purchases

• iWishBag – For a wide selection of international brands.
• Foodmandu – My go-to service for convenient food delivery.
• Instagram Pages – For discovering trendy products and supporting local businesses.

One thing you would never buy online

I would never buy a formal blazer online as I prefer to try it on in person to ensure the perfect fit and quality.

A brand you would never hesitate to recommend

I highly recommend Citywalk located on Durbar Marg, Kathmandu where I have been purchasing shoes for over ten years. Their high-quality footwear combines comfort and style seamlessly. With a fantastic selection and excellent customer service, Citywalk is my go-to destination for shoes.

Would you ever buy a fake of your favourite brand?

No, I believe in supporting genuine brands and their values.

Three things that top your search list on Google for shopping or travel

• Online shoe arrivals
• QFX new movie releases
• Latest gadget reviews.