At WTM in London, NTB presents Nepal's unique heritage to travellers, entrepreneurs

KATHMANDU: Nepal Tourism Board (NTB) recently participated in the 'World Travel Market (WTM) 2024,' organised in the UK.

At WTM 2024, held in London from November 5 to 7, Nepal captured the attention of the global tourism industry by showcasing its prominence as a leading destination for adventure travel, cultural diversity, and sustainable tourism. NTB proudly celebrated 40 years of participation, continuing its longstanding contribution to the international tourism sector.

Around 43,000 participants from 184 countries and 3,874 exhibitors attended WTM, where 82 summit sessions were organised. Recently named the 'Best in Travel' destination for 2024 by Lonely Planet, Nepal's presence at WTM held greater significance this year. The event provided a valuable opportunity to present Nepal's unique heritage to travellers and tourism entrepreneurs worldwide.

NTB CEO Deepak Raj Joshi stated that Nepal's participation in WTM would help the country directly engage with high-potential markets and position itself alongside top international destinations. Joshi mentioned that Nepal's involvement would foster new business opportunities and provide a unique chance to connect with environmentally conscious travellers interested in its rich culture, unique natural scenery, and eco-friendly tourism.

"Lonely Planet has recognised Nepal as the 'Best in Travel' destination. This accolade by Lonely Planet enhances the credibility of Nepal's tourism services and distinguishes it from other competing destinations. Nepal's participation in WTM showcases the country's unique landscapes, from the renowned Himalayas to ancient cultural sites. It offers visitors a chance to directly engage with the distinctive elements of Nepali heritage," CEO Joshi said.

In highlighting Nepal's appeal as a global destination, CEO Joshi mentioned that this participation is expected to play a crucial role in creating a more familiar and robust image of Nepal as a hub for adventure travel, spirituality, and a blend of heritage. Various travel companies, hotels, and resorts from Nepal participated in WTM.

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