"Entrepreneurial Insights: Siddhant Begani on Branding, Business, and Personal Style"

Siddhant Begani, a dynamic young entrepreneur with a diverse range of interests, brings a unique perspective into the world of business and fashion. After completing his studies in Business and Computer Science at the University of Southern California and gaining experience at Ernst & Young, he returned to Nepal to contribute to the family business, Ganapati Jewellers. His passion for the industry led him to pursue a GIA Diamond certification, solidifying his expertise in the field.

In recent days, Begani has ventured into the education consultancy business with the launch of TBG Nepal. A keen sense for what’s trending, a forward-thinking approach and sharp business acumen make him an entrepreneur to watch as he consolidates, expands and diversifies his business portfolio in the coming days.

In this edition of Business 360, Begani talks about the brands that have had an influence on him.

Top 3 brands

• Tom Ford; for the perfumes
• A Bathing Ape; streetwear apparel
• Kith; the way they make their stores is amazing, especially the one in New York. They also have great streetwear.

An all-time favourite brand

Rolls Royce. I think they have a brand identity and name that is here and will be for generations to come. I think it is everyone’s dream to own one, and that is the biggest brand to be.

Is expensive better?

Not really. At the end of the day, it is quality that matters. I look for something that is durable and fashionable.

How does advertising influence your purchase?

Not much actually. I will not wear something just because someone else is wearing it. In fact, I try to buy pieces that are rare and not worn by anyone else. I like each of my T-shirts to be different.

A company that has got its branding spot on

Almost Gods and Blue Orange in India. They have taken over the market superfast.

Gadgets

iPhone, Mac and Airpods

Functionality or aesthetics

When it is for work and functions then it would be aesthetics but when it comes to travel and leisure then I would look at the functionality.

An entrepreneur you admire

The one entrepreneur that I truly admire and look up to is late Ratan Tata. Leaving behind a legacy that others are proud to share really speaks volumes about his life and journey as a businessman.

3 things brands can do to retain customers

Stay relevant – be in tune with the trends and needs of the market

Strong social media presence

Unique identity

You would never buy a brand that…

I would never buy a brand that has big logos displayed on the clothes.

A startup in Nepal that deserves recognition

Hopefully mine, TBG Nepal Education Consultancy. We are trying different kinds of marketing strategies and hoping we can gain the traction.

Online or offline shopping

It would definitely be offline shopping. There is really something nice about roaming around the stores and picking things you like.

One thing you would never buy online

The one thing that I would never ever buy online is perfumes.

A brand you would never hesitate to recommend

It would definitely be Tom Ford. Literally, all their perfumes are classics.

Would you ever buy a fake of your favourite brand?

That is a strict NO. It dilutes the value of everything else that you wear.

3 things that top your search list on Google for shopping or travel

Cheap flights to any destination

Street wear brands of the destination

Best bars and speakeasies.