"Dr. Sudeep Rauniar: Blending Medicine, Entrepreneurship, and a Passion for Innovation"

Dr Sudeep Rauniar is a young professional blending his expertise in medicine and entrepreneurship in a seamless format that ensures he keeps growing in both fields. A licensed medical doctor who completed his MBBS from Delhi, India and is now pursuing his MD, Dr Rauniar has a strong passion for fostering innovation.

As the Founder of The Startup Network Nepal, one of the largest platforms for policy dialogue and early-stage startups in Nepal, Dr Rauniar actively contributes to nurturing the entrepreneurial ecosystem. He also serves as the Managing Director of TEDx Durbar Marg, Nepal’s largest TED chapter and one of the fastest-growing in South Asia, demonstrating his commitment to sharing ideas and inspiring change.

“I would never buy a brand that compromises on quality or deceives customers. Trust and reliability are non-negotiable for me when choosing a brand”

He is also Foundation Member of the American College of Physicians and the Royal College of Physicians in Edinburgh. His work during the Covid 19 pandemic earned him recognition from renowned institutions like Stanford University, Johns Hopkins University and Boston University.

In this issue of Business 360, Dr Rauniar talks about his pick of brands and how they influence him.

Your Top 3 brands

Apple, Hyundai, and Samsung are my favourite brands because they are deeply focused on innovation. Apple stands out with its seamless user experience and premium quality. Hyundai impresses me with its ability to combine cutting-edge technology and affordability in its cars, making them accessible to a wide audience. Samsung, on the other hand, excels in offering advanced gadgets that meet diverse needs from phones to home appliances.

An all-time favourite brand

It has to be Hyundai. The cars offer a perfect blend of innovation, reliability and affordability. Hyundai continuously introduces new features and technology, making their vehicles appealing to a wide range of customers. This approach not only makes Hyundai a trusted name for me but also a popular choice worldwide.

Do you think expensive is better?

No, I don’t believe that expensive products are always better. Many reasonably priced products offer better quality, functionality or value than some high-end brands. It is all about finding the right balance between price and quality, rather than just assuming that a higher price tag means superior performance.

How does advertising influence your purchase?

Advertising plays a big role in my purchasing decisions. It helps me understand the product better by highlighting its features, benefits and unique selling points. A good advertisement can give me a clearer picture of whether the product aligns with my needs.

A company that has got its branding spot on

InDrive in Nepal has done an excellent job with its branding. They have created a strong connection with the local market through their personalised and relatable approach, making their services easy to recognise and trust.

Gadgets you use

I regularly use my phone, Apple Watch and laptop. These gadgets keep me connected, organised and productive throughout the day.

Functionality or aesthetics

I prioritise functionality over aesthetics. While appearances matter to some extent, I believe the true value of a product lies in how effectively it serves its purpose.

An entrepreneur you admire

I deeply admire Ratan Tata. His vision, ethical approach and dedication to social responsibility make him a role model for aspiring entrepreneurs.

3 things brands can do to retain customers

To retain customers, brands should focus on affordability, actively listen to customer feedback, and implement loyalty programmes to show appreciation for their patrons.

You would never buy a brand that…

I would never buy a brand that compromises on quality or deceives customers. Trust and reliability are non-negotiable for me when choosing a brand.

A startup in Nepal that deserves recognition

Fonepay in Nepal deserves a lot of recognition for revolutionising digital payments. Their services have made transactions simpler and more efficient for countless people.

Online or offline shopping

I prefer offline shopping because it allows me to physically inspect the product before purchasing and ensures I am making the right choice.

3 online sites you use

The top three online sites I use for shopping are Apple.com for gadgets, MakeMyTrip.com for travel bookings, and Amazon.in for a wide range of products.

One thing you would never buy online

I would never buy mobile phones or watches online. For such items, I prefer seeing them in person to ensure they meet my expectations.

A brand you would never hesitate to recommend

I would confidently recommend McDonald’s. Their consistent quality, service and variety make them a reliable choice for food lovers.

Would you ever buy a fake of your favourite brand?

Yes, I might buy a fake if the quality is good and the product serves my needs. I do not purchase items just for the brand name but for the value they provide.

3 things that top your search list on Google for shopping or travel

When it comes to shopping or travel, I frequently search for hotels, airlines and cars. These are essential elements for planning a comfortable and convenient trip.