Tri-nation tourism expo NICE 2025 kicks off in Pokhara
GANDAKI: The inaugural Nepal India China Expo (NICE) 2025, a tri-nation tourism expo, began in Pokhara today.
The expo aims to attract a significant number of tourists from neighbouring countries, India and China.
More than 600 participants, including 80 buyers, 70 sellers from the tourism sector, and 75 international representatives, are attending the three-day event.
The Pacific Asia Travel Association (PATA) Nepal Chapter has organised the expo in collaboration with Nepal Tourism Board, Pokhara Tourism Council, and other government and private sector partners and stakeholders.
The expo is expected to bring together tourism and hospitality stakeholders from the public and private sectors of the three nations onto a single platform to facilitate networking and business opportunities, along with deep industry insights and inspirational experiences.
Pokhara is increasingly becoming a destination for nature lovers and adventure sports enthusiasts. According to the PATA Nepal Chapter, the three-day event is organised under the slogan 'NICE for MICE and More,' with the aim of promoting Pokhara as an attractive destination for various events, including meetings, conferences, marriage ceremonies, other functions, and festivals.
PATA Nepal Chapter Chief Executive Officer, Suresh Singh Budal, stated that the expo has been organised with the objective of promoting Nepal's tourism potential and integrated business opportunities in India and China.
On the second day of the event, tourism experts will exchange knowledge on topics including 'Visa Destination Insights: Supporting the Tourism Ecosystem to Sustainable Hospitality from Construction to Operation.'
Additionally, various sessions such as B2B exhibitions, business meetings, and network expansion will be organised on the same day. The expo is expected to support tourism and integrated trade promotion.
Mayor of Pokhara Metropolitan City, Dhan Raj Acharya, highlighted the significance of bringing together renowned travel agencies from Nepal, China, and India, managing the travel of around 200 million tourists for the first time in the context of Pokhara Visit Year 2025. Tour operators, tourism experts, and international representatives of organisers in Pokhara consider this an important and historic moment.
Mayor Acharya expressed his belief that the international expo would play a significant role in attracting a large number of tourists to Nepal in the future, further strengthening tourism, business, and cultural relations among Nepal, India, and China. He emphasised that support and participation from all are indispensable to strengthen trade, tourism, and partnerships.
Similarly, Pokhara Tourism Council President Taranath Pahari said the expo would hold special importance in promoting tourism in Pokhara, further highlighting its tourism potential.
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