Bajaj launches New Year campaign 'Khushi Ko Meter' with cash prizes up to Rs 1 lakh

KATHMANDU: Hansraj Hulaschand and Company, the sole authorised distributor of Bajaj motorcycles in Nepal, has launched its New Year 2082 campaign titled ‘Khushi Ko Meter’, combining the excitement of gaming with the joy of riding.

The campaign offers customers the chance to win exclusive gifts and cash prizes of up to Rs 100,000 through a digitally-powered interactive experience. Bajaj has adopted an innovative approach to engage tech-savvy audiences by introducing a digital game via social media. Participants can compete to win Bajaj merchandise from their homes, but they are required to take a test ride of any Bajaj motorcycle to claim the prize.

Additionally, customers purchasing a Bajaj motorcycle during the campaign period can play another digital game at the showroom. This interactive in-store experience involves stopping the 'Khushi Ko Meter' on the screen, with a chance to win cash prizes of up to Rs 100,000.

“‘Khushi Ko Meter’ is more than just a promotional campaign—it is a celebration of how technology can make the motorcycle-buying process engaging, rewarding, and enjoyable,” said Abhimanyu Golchha, Director of Golchha Group. “We aim to offer our customers not only a new ride for the New Year but also an immersive experience where they can win both before and after their purchase.”

The campaign is now live at all authorised Bajaj showrooms across Nepal and on Bajaj’s digital platforms.

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