Daraz Nepal launches Choice channel to offer curated products
KATHMANDU: Daraz Nepal, the country’s leading online marketplace, has introduced new Choice channel on its platform. The channel offers shoppers a curated selection of over 1,000 hand-picked, top-rated products sourced directly from manufacturers at competitive prices, starting from Rs 130. The service is supported by exclusive deals and enhanced logistics.
Using an innovative single-cart, single-warehouse model, Choice enables shoppers to purchase multiple items in a single order, with deliveries promised within 1 to 3 days. Free delivery is available for orders of three or more items. Additionally, customers purchasing four or more products can select a complimentary gift from a curated collection, while stocks last. The service includes a 14-day hassle-free return policy, along with features such as Lightning Deals, Early Bird Offers, and Flash Sales, offering significant savings.
Aligned with the Pay Day Sale, which continues until April 29, the Choice channel features categories such as Grocery & Household, Personal Care, Mother & Baby, and Health & Beauty. It showcases trusted brands, including Unilever, Procter & Gamble, Britannia, Dabur, Godrej, Pilgrim, and Bare Anatomy.
The Choice section is accessible through the Daraz app, with a direct entry on the homepage and a dedicated search filter for "Choice" products, ensuring easy navigation.
Aanchal Kunwar, Managing Director of Daraz Nepal, stated, “We launched the Choice channel to meet our customers’ growing expectations for a more premium shopping experience. We are raising the bar by offering high-quality products at great value, along with fast and free delivery on orders of three or more items. Our easy returns further enhance the convenience of shopping. With this offering, we are building customer loyalty and strengthening our market leadership. Looking ahead, we will continue to expand the Choice offering to deliver even more value.”
Jiang Han Adela, Global Head of Choice at Daraz, remarked, “Choice is designed to meet the evolving needs of online shoppers by combining convenience, quality, and value. This platform not only enhances the customer experience but also strengthens our sellers' growth opportunities, ensuring long-term success for all.”
The Choice channel is now available on the Daraz app via the homepage or the “Choice” search filter.
