ORNKnowledge Session: Everyone can win Big at Cannes

• Nepal stands to win Cannes Lions as well

KATHMANDU: ORNKnowledge is a knowledge-sharing platform by Outreach, facilitating interaction sessions with global leaders in advertising and brand marketing and learning from their experiences. This time it was Benoit De Fleurian and Benjamin Bregeault from Ogilvy Paris. Benoit De Fleurian, Managing Director and Head of Behavioral Science at Ogilvy Consulting Paris, and Benjamin Bregeault, Creative Director, also from Ogilvy Paris won all the major awards. They won Cannes Lions, D&AD, the Eurobest Grand Prix, the Grand Prix Cristal, the Grand Prix Epica and many golds at the New York Festivals, Andy Awards, One Show or Clio Awards. [caption id="attachment_21672" align="alignnone" width="1000"] This image shows Benoit De Fleurian, Managing Director and Head of Behavioral Science at Ogilvy Consulting Paris, and Benjamin Bregeault, Creative Director, also from Ogilvy Paris. They shared their knowledge and talked on the new opportunities for countries like Nepal to produce globally acclaimed campaigns and win big at Cannes Lions. Photo: Outreach[/caption] The topic for the session was “Everyone can win Big at Cannes” which spoke about opportunities for relatively smaller advertising markets similar to Nepal which has won Big time in Cannes Lions. They showcased many such examples which were inspired by local insights and sometimes even social issues to create great works. They also spoke about keeping it simple, and the importance of ideas and storytelling in a proper format to win the hearts and minds of jury panel in such larger forums. The session triggered many queries from the participants in the creative process, creative careers, planning and behaviour science. The session invoked a sense of new-found aspiration to make it big with some game-changing ideas as they further explored this creative journey. “The session was extremely enlightening. I am taking away multiple lessons that I am surely going to apply in my professional life,” say, Shria Agarwal, one of the team members. Likewise, another team member Aditya Pokharel says, “The session was very enlightening and, I think I speak for my team when I say this, that we were all visualising campaigns, similar to the ones that were shared, but the possibility of representing Nepal globally was very exciting, especially in a moment in my career where I’m working with an amazing team”. Binay Lamichhane says “In this session, the power of brand to drive positive and effective social and political movements was portrayed. We learnt how a brand’s message can move beyond advertising for commercial purpose and drive growth in cultures and geographical areas where there are socio-economic barriers through proper planning and creativity that caters to local sentiments.” Adding to the comments Prasanna Shakya says “Benjamin and Benoit shed light on how agencies can utilise the cultural norms and religious aspects to engineer powerful creative campaigns in the South Asian regions. It was refreshing to reflect on how our neighbouring countries had used similar insights and social issues as a strength to create impactful campaigns and won Cannes, and various global advertising awards.” ORNKnowledge has been providing multiple such platforms both within Nepal and travelling to different advertising forums for team members within Group Outreach in the last few years where they get to meet and interact with such industry thought leaders and, in the process, learn from them. In the last few years, many such key business leaders have been part of this knowledge-sharing platform both in the venue and the webinar format. READ ALSO:

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