Khukri XXX Rum unveils new packaging

KATHMANDU: Khukri XXX Rum was unveiled in new packaging at a special event on November 12. The new look has been fashioned to encompass Nepal's rich heritage and traditions, and to embrace and reiterate Khukuri's proud history and origin. Behind the new attractive packaging, which replaces the older one that has been in the market for the past 20 years, are the creative minds of a London-based company. Khukri XXX Rum is produced by Nepal Distilleries, a company established in 1959. In its 62nd year of operations, the company's decision to upgrade the packaging comes primarily from its need to meet the expectations of its valued patrons. [gallery columns="2" link="file" size="full" ids="17713,17714"] The new packaging has been introduced also with a view to taking a step towards introducing modern elements in the overall product design. As per a statement released by Nepal Distilleries, extensive research followed by interactive feedback from consumers spread across the world contributed to the final look of the new pack. The learnings and suggestions were carefully considered before and during the design and the launch process. The company has mentioned although the new pack comes with new features and additions, consumers can rest assured that they will find the same old taste and blend that they have been enjoying over the years. Khukri XXX Rum is exported to 13 international markets and the new pack was launched in all the markets on the same date.