Coca-Cola, Nepali Army join hands for Mountain Clean-up Campaign 2021

KATHMANDU: Coca-Cola and Himalayan Climate Initiative (HCI), a long-term partner of Coca-Cola, has joined hands with Nepali Army for the Mountain Cleaning Campaign 2021. This is the second edition of the national cleanup program to keep the Himalayas clean from waste. The multi stakeholder program is aimed at protecting the mountains and minimizing the effects of climate change by cleaning up six peaks, which includes the Mount Everest, Lhotse, Makalu, Dhaulagiri, Pumori and AmaDablam. Lt Col Deepak Bhandari, Media Coordinator, Mountain Cleaning Campaign 2021 said, “Our goal is to extract as much waste as possible from the peaks to restore the glory of the Himalayas. In addition, we are engaging with communities and partners to increase awareness of keeping the mountains clean as we know education is key to changing behavior.” In 2019, led by the Nepal Army, Coca-Cola along with multi stakeholders successfully carried out the first mountain cleanup campaign named “Mt. Everest Clean Up 2019”. Through this campaign, 4,892 Kgs and 5,694 Kgs of waste were collected from Mt. Everest and Everest Base Camp respectively. Adarsh Avasthi, Country Director of the Coca-Cola Company in Nepal said, “Our global World Without Waste vision is to help collect and recycle a bottle or can for every one we sell by 2030. We are committed to play our part in addressing the broader plastic waste challenge and through the Mountain Cleaning Campaign we hope to keep Nepal clean”.