On July 22, NMB Bank launched its new corporate campaign with the theme ‘We see endless opportunities’ to position itself as the bank with a difference highlighting on its focus areas that propound its philosophy of sustainable and value based banking.
The theme ‘We see endless opportunities’ sets a positive connotation of the opportunities one can garner if one tries to see beyond the surface of what is obvious to the eye. It seeks to instil a sense of confidence that the bank is there to support in harnessing the immense potential in the country’s resources, to help the common man succeed.
“The essence of the campaign is rooted in our vision for the future and derives its source from the core of our business values. NMB has historically been able to see beyond what seems ordinary and harness those opportunities. We believe in seeing beyond the obvious and that precisely has been the catalyst of our success. This campaign seeks to translate our values and beliefs to bring to every Nepali the assurance that Nepal has opportunities for each one of us and NMB is there to support in materializing those opportunities and succeed”, said a statement issued by the Bank.
