Accountability Lab, a global non-profit organisation working in the fields of active citizenship and good governance, announced rebranding its principal public service campaign on June 10. Integrity Idol is a campaign that the Lab has run since 2014 after launching in Nepal. The grassroots program celebrates government officials of integrity and has since expanded to Pakistan, Sri Lanka, Nigeria, Mali, Liberia, Uganda, South Africa and, most recently, Mexico.
The organisation says in its press statement, “As the profile of the campaign has grown, it’s become necessary to differentiate its public image. The Lab has therefore decided to rename the campaign Integrity Icon Nepal.” Founder and Executive Director of Accountability Lab, Blair Glencorse, said the decision was endorsed by the organisation’s global board of directors in May and takes effect today. “Integrity Idol has grown tremendously and at this point we want to ensure it has a unique brand that stands out in the minds of people who want better governance everywhere. This rebrand will also allow us to ensure continuity across countries as the campaign grows to new places and with new partners,” Glencorse said. “The program is also evolving to include deeper work with government partners and this rebrand allows us to shift the look and feel of our efforts as we do that.”
Narayan Adhikari, the Co-founder and CEO of Accountability Lab Nepal, said that after five years of running the campaign, it was time to “take it to the next step of collaboration”. “The need to build a strong coalition of youths and government representatives in the country to promote integrity has never been stronger. We believe it’s important to give the campaign a more unique identity than it currently has. This rebrand as Integrity Icon Nepal ensures minimum duplication while keeping the primary essence of the campaign intact.”
