Mahindra & Mahindra in association with Agni Incorporated, MV Dugar Group and Swaraj Partners jointly organised the first ever lifestyle and auto show named ‘Mahindra Udaya 2019 Festival’ at Bhrikuti Mandap from February 22-24. The event showcased the entire range of Mahindra’s world class products spanning across two wheelers to passenger vehicles, trucks and buses, electric vehicles, tractors and diesel generator sets.
The list of Mahindra products launched during the festival were Marazzo, XUV 300, Blazo (in HCV segment), Furio (in ICV segment), Swaraj 963 tractor (in 65 HP category), JIVO 4WD (in 25 HP category), YUVO 415 (in 40HP category). Along with these launches, other Mahindra products like the electric cars (e2o, e Verito), Mahindra Mojo alongside with other Mahindra two-wheelers, and Mahindra’s XUV 500, TUV 300, KUV 100, Maximo, Supro, Bolero Pick Up, Cosmo Bus, and e Alfa 3 wheeler carrier were showcased at the event. Apart from the auto show, the event also had food stalls, performances by various artists, and awards program. The Krishak award which was for tractor customers was given to Nar Hari Bhandari, Shanti Devi Shah and Indira Basnet; ParyatanPrabardan Award was given to Roshan Ghimire; Tina Maskey was awarded with Adventure award; Udhyamsil award was given to Phampha Devkota, Sajan Paudel, Shyam Prasai, Rameshwor Sedhai and Bishnu Shrestha. Moreover, Mahindra Udaya Facilitation awards, reserved for those who contributed to the country or the society, were given to Paras Khadka, Anjila Subba and Sabitra Bhandari for Excellence in Sports; Swastima Khadka and Lochan Rijal for Excellence in Entertainment; and Manisha Koirala for Excellence in Social Cause.
