Coca Cola engages with students of Apex College in learning session

Director of Coca-Cola’s Category Marketing and Corporate Brand Sujatha V Kumar gave a practical session on “Marketing to the millennial generations touching on truth in the age of social media” to the management students of Apex College. During the interactive session, Kumar engaged with BBA and MBA students, sharing unique insights into how a successful brand builds its core, and maintains its relevance through generations and across continents. Students had the opportunity throughout the session to ask any questions about Coca-Cola’s journey in Nepal and around the world. She gave the insights of Coca-Cola campaigns done both online and offline to create a maximum impact on consumer’s behavior. Likewise, she also gave the importance of Retrospect and Prospect – Looking back to look forward effectively in marketing and management. Coca-Cola has been around for 131 years and the one thing can be learned is that Coke tends to develop a deep bonding with its consumers to be a part of their everyday moments.