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Heineken ® introduces its global campaign

B360
B360 November 3, 2016, 12:00 am
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Heineken® introduces its global campaign, ‘Cities of the World’ in Nepal with special edition Heineken® 330ml bottles and cans.  In its 3rd year of the campaign, the specially designed bottles introduced in Nepal will feature six cities - London, Guam, New York, Singapore, Colombo & Langkawi.
Cities Campaign aims to invite a wide audience to the brand, demonstrating that Heineken is relevant locally and not just a global brand while connecting the aspiring ‘man of the world’ to the global stage. 
Heineken drinkers are familiar with many of the hot spots in their cities, but they are hungry for new experiences. With the Heineken Cities campaign, Heineken is aiming to inspire them to shape their own cities through small acts and turn that place into something new. 
Special edition bottles will be available globally in over 100 countries with localized activations. 
Established in 1864 by the Heineken family, HEINEKEN has a long and proud history and heritage as an independent global brewer.  Heineken® was the first and remains the only truly global beer brand, enjoyed in 178 countries around the world 
Brewing beer is a 100% natural process. HEINEKEN got its start when its founder fundamentally improved the process by which beer was made in a brewery that had existed for 251 years. The basic recipe is still closely guarded, and the principles of its success have remained the same: quality ingredients and a perfectly controlled brewing process.
Today, HEINEKEN is the number one brewer in Europe and the number three brewer by volume in the world. With recent acquisitions in Africa, India, Asia and Latin America, Heineken continues to increase its presence within emerging markets.  
The Heineken® brand, that bears the founder’s family name - Heineken - is available in almost every country across the globe and is the world’s most valuable international premium beer brand.
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