“The TCL brand believes in innovating and offering affordable consumer friendly products without compromising on quality”

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Shailendra Jha is the Assistant General Manager of Sales for TCL Brand at CG Electronics. He has been working at CG Electronics for more than 13 years starting his career as Sales Executive. Jha holds a Master’s degree in Business Studies from Tribhuvan University and is recognised for his sales acumen and public relations. In an interview with B360, Shailendra Jha takes about the current position of TCL Electronics in the consumer electronics market, its sales strategies and bouncing back from the pandemic. Excerpts:

TCL Electronics is one of the fastest growing consumer electronic company in the world and according to the 2019 Sigmaintell report, TCL is ranked second in the global TV market in terms of sales volume. What’s the market share of TCL in Nepal and what is your best selling electronic device?

The market share of TCL LED TV and Air Conditioners are 12% and 10% respectively in the Nepali consumer electronic market with our current target being 15% for both. Our best selling electronics devices are LED TVs and air conditioners.

What are TCL’s sales strategies for Nepal?

TCL Electronics is a global brand holding a great position in the global consumer electronics market. Our strategy is simple; the brand believes in innovating and offering affordable consumer friendly products without compromising on quality, and the same strategies are applied in Nepal as well. We also have dealers and connections in every province and major cities of Nepal through which our products are being marketed and sold to our valued customers. Our products are also being promoted, marketed and sold through various e-commerce platforms including CG Digital’s website www.cgdigital.com.np ensuring that our customers have access to us in multiple ways.

What challenges do electronics and home appliance companies currently face?

Due to the pandemic, the entire electronics and home appliances market has been adversely affected. The market was closed for months and we had to come up with strategies on how to sell and deliver the products to our customers. We have been using digital mediums like CG Digital’s website, Facebook page and Viber and other e-commerce platforms to communicate with our customers and sell our products. But the main challenge still is the slow economy. Now people are more concerned about where they spend their money, and the market has experienced a slowdown. These things can only be solved by restoring the economy.