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By Rebati Adhikari
‘Sarcasm is the lowest form of wit but the highest form of intelligence’ says Oscar Wilde. Sneha Koirala lives by this saying. She is on her journey to make people embrace sarcasm through her venture Studio Sarcastic. Sneha describes Studio Sarcastic as quirky fun-filled Nepali lifestyle brand. It features eccentric and humorous illustrations and designs that are printed on mugs, shot glasses, notebooks, bags and t-shirts. The first product she produced was postcards based on Fantastic Beasts. She had posted them on the social media page of Potterheads Nepal (a group of Harry Potter fans) and requests poured in to make such cards. That’s how Studio Sarcastic got started. Sneha Koirala used to doodle since she was a kid. However, with her, doodling was not just reduced to a hobby. Her passion got translated into a business idea. She credits the unwavering support from her friends for the materialisation of Studio Sarcastic; otherwise, she would have still been a closet doodler. "One of my friends suggested that I should start making my own notebooks and also offered to help. Something he said has been etched in my memory - If you don’t work towards your dream, you end up working towards someone else’s dreams,” Koirala recollects. "I like being creative. Whatever transpires around me, I doodle and write sarcastically about it. We only make products with a pinch of sarcasm. However, like everywhere else, people in Nepal do not consider sarcasm palatable. It’s taken as an offence and not considered an art," observess Koirala who would like to see it evolve as a form of wit and nuanced intelligence. The characters of Studio Sarcastic are usually young adults who are adjusting to life. “It’s not easy growing up. That’s what is reflected in our products. Certain jargons and colloquial language that we use frequently in our daily lives find way in our designs. Overall, Studio Sarcastic reflects part of us, part of every young adult,” elucidates Koirala. Established in November 2016, her designs now make a journey to India as well. Koirala says the response has been overwhelming. It takes roughly 45 minutes for her to translate a single design idea into a tangible form. Koirala’s preferred time of the day to delve in creativity is the evening. To help with sales, she has tied up with stores like Timro Concept Store and The Local Project Nepal where customers can view and buy her products.
Published Date: October 29, 2017, 12:00 am
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