Dabur Nepal launches ‘Real Fizzin’

KATHMANDU: Dabur Nepal, manufacturer and marketeer of 'Real Fruit Power',  has introduced a new carbonated beverage — Real Fizzin, foraying into the attractive Carbonated Soft Drink (CSD) segment. Real Fizzin has three enticing variants — Apple, Masala Cola and Nimbu and is available in attractive PET Bottles. Real Apple Fizzin contains 11.2% fruit juice and is available in 150ml, 250ml and 500ml at Rs.30, Rs 50 and Rs.80 respectively. Real Masala Cola Fizzin has 10.5% fruit juice and is spiced up with cumin. Similarly, Real Nimbu Fizzin has 5% refreshing Lemon juice. Both Real Masala Cola and Nimbu are available in 150ml on-the-go pack at Rs 30. HS Bedi, Business Head of Dabur Nepal stated, "Real Fizzin is the result of the company's continuous efforts to delight the Nepali consumers with innovative products". He added - "It is in line with our strategy to expand our footprint in the beverage market entering into the adjacent categories." Abhaya Pd Gorkhalee, Additional General Manager at Dabur Nepal said, "Consumers had to choose either CSD for refreshment or fruit juices for the Goodness of Fruits. Those drinking carbonated soft drinks have guilty pleasure as there is ever increasing awareness that aerated soft drinks have artificial flavour and no fruit juice content." He added, "This insight led us to develop and launch Real Fizzin to delight the discerning consumers who can now enjoy both the refreshment of fizz and the goodness of real fruits in a single beverage." Real Fizzin has been positioned as a refreshing drink with the goodness of real fruits. The launch is supported by Television Commercial led integrated marketing campaign with the tagline "Fruit & Fizz ko Refreshing Feelin'." Popular Cine Actress Samragyee RL Shah is the celebrity endorser for the brand. READ ALSO:

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