Royal Enfield commences CKD operations in Nepal, launches all-new Classic 350, Scram 411
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Royal Enfield’s fifth global CKD assembly unit established in Birgunj
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CKD unit to have annual capacity of 20,000 units; to begin operations with local assembly of all-new Classic 350 and SCRAM 411
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Royal Enfield to commence bookings and retail open for the all-new Classic 350 and SCRAM 411 in Nepal at Rs 499,000 and Rs 660,000 respectively
KATHMANDU: Royal Enfield, global leader in mid-size (250cc-750cc) motorcycle segment, today announced the commencement of operations of its exclusive local assembly unit and CKD facility in Nepal.
Set up in collaboration with the Triveni Group, this announcement is a significant boost to the company’s business in the SAARC region, and further strengthens Royal Enfield’s commitment to Nepal. Located in Birgunj, the new facility is the Royal Enfield’s fifth CKD assembly unit in the world - after Brazil, Thailand, Colombia and Argentina - in addition to its state-of-the-art manufacturing and ancillary facilities in Tamil Nadu, India.
Congratulating the team on the inauguration of the Nepal CKD unit and speaking about Royal Enfield’s global ambitions, B Govindarajan, CEO, Royal Enfield, said, “It has been our endeavour to grow and expand the middleweight motorcycle segment globally, and over the last few years, we have seen immense success in our international operations.
Royal Enfield now ranks among the top mid-segment motorcycle brands in markets in various countries including the UK, Korea, Australia and New Zealand. Our strategic intent to be closer to global markets has worked really well, as we have successfully set up four CKD facilities across Asia-Pacific (APAC) and Latin America, and we have recently also commenced our direct-to-market strategy in the UK. This new CKD facility in Nepal is in line with our ambitious global expansion strategy of investing in markets with huge potential to grow. We are committed to bringing our globally awarded line-up of gorgeous motorcycles, and pure motorcycling experiences to passionate riders in Nepal.”
The motorcycle market in Nepal is on a confident rebound journey, and Royal Enfield sees huge potential for the market to grow substantially. Pre-pandemic the motorcycle segment in Nepal was nearly 1.7 million units per year, with almost 60%-65% of that being motorcycles sold in the greater than 150cc premium segment. With the market expected to grow at 10%-15% in upcoming years, Royal Enfield believes that the trend of premiumisation of motorcycles will only increase and Royal Enfield’s resilient, reliable and high torque machines will be perfectly suited for riding styles and the rugged terrains of Nepal.
At the programme organised at Royal Enfield Showroom in Naxal to inaugurate the CKD unit, as well as launch the new motorcycles for Nepal, Yadvinder Singh Guleria, Chief Commercial Officer, Royal Enfield, said, “Today marks an important chapter in our journey in the Nepali market as we announce the commencement of our CKD operations in Birgunj, in partnership with Triveni group. This is a testament to our commitment to the market potential and the growing motorcycling community. The local topography of Nepal provides the ideal setting for our kind of motorcycling, and we are excited to announce the launch of two of our most gorgeous looking motorcycles — the timeless Classic 350 in an all-new avatar and the fun and engaging, ADV Crossover, Scram 411, specifically for Nepal. Further to our commitment to growing market in the country, we will expand our retail network from 18 currently, to 35 touchpoints across 30 cities, over the next year. We are confident that we will be able to attract a new set of consumers and also grow the middleweight segment in Nepal.”
With an assembly capacity of 20,000 units per year, the local assembly unit in Birgunj is a state-of-the-art, modern facility spread over 100,000 sq ft that will cater to growing demand in the country. To begin with, the facility will engage in a local assembly of the all-new Classic 350 and Scram 411 which were also launched today, specifically for the Nepal market. With this setup, Royal Enfield is committed to a seamless purchase process for its motorcycles in Nepal as well as to nurturing the growing middleweight segment in the country. Royal Enfield has commenced its CKD operations in Nepal with the assembly of its first set of newly launched motorcycles, the Classic 350 and SCRAM 411. Launched earlier in India and across global markets, the Classic and the Scram 411 will now be Made in Nepal, For riding aficionados in Nepal.
The Classic 350 is a quintessential, timeless, retro-styled motorcycle inspired by the legacy of building authentic post-war-era British motorcycles that are loved by enthusiasts across the world. Its simple and elegant design philosophy with signature styling details, combined with a commanding, comfortable riding stance and proven J-series engine makes the Classic 350 a favourite amongst leisure motorcycling enthusiasts.
The Classic 350 comes in six exciting colourways — the Redditch Black, Grey and Sage Green, and the Halcyon Grey, Black and Green.
Likewise, Scram 411 is Royal Enfield’s first urban adventure crossover. Built on Royal Enfield’s proven LS-410 engine platform and Harris Performance chassis, Scram 411 combines spirited agility on urban streets, with competent rough-roading capabilities. Focused and purposeful changes in the riding geometry and ergonomics make it ideal for in-city riding, as well as unpredictable, challenging trails of the urban grid. In Nepal, Scram 411 will be available in seven colourways — White Flame, Silver Spirit, Blazing Black, Skyline Blue, Graphite Yellow, Graphite Red and Graphite Blue across three variants.
Designed to stand out, the colourways reflect a distinctly urban vibe, with dark shades combined with highlight colours to pop and break the monotony. Both the Classic 350 and the Scram are now available for test rides, booking and retail in Nepal. The price of Classic 350 has been set at Rs 499,000, and the Scram 411 at Rs 660,000.
Royal Enfield Royal Enfield, the oldest motorcycle brand in continuous production, has created beautifully crafted motorcycles since 1901.
From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment.
Royal Enfields are engaging, uncomplicated, accessible, and fun-to-ride two-wheeler vehicles for exploration and self-expression. It’s an approach the brand calls Pure motorcycling. Royal Enfield’s premium line-up includes the stylish Hunter 350, timeless Classic 350, Meteor 350 cruiser, 650 parallel twin motorcycles — New Super Meteor 650, Interceptor 650 and Continental GT 650 — the adventure motorcycles — Himalayan adventure tourer and Scram 411 ADV Crossover, and the iconic Bullet 350.
Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Rider Mania, an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey, a yearly pilgrimage over some of the toughest terrain and highest mountain passes.
A division of Eicher Motors Limited, Royal Enfield operates through more than 2,050 stores across all major cities and towns in India and over 1,150 touchpoints in more than 60 countries around the globe. Royal Enfield also has two world-class technical centres, in Bruntingthorpe, UK, and Chennai, India.
The company’s two state-of-the-art production facilities are located at Oragadam and Vallam Vadagal, near Chennai. Across the world, Royal Enfield has four modern CKD assembly facilities in Brazil, Thailand, Argentina and Colombia. With more than 35% CAGR for the last five years, Royal Enfield is the leader in the global mid-size motorcycle market.
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