Pranish Shakya

LOAN TERMS HIT AUTO MARKET BUT SALES TEAMS ARE POSITIVE

Nepal Automobile Dealers Association (NADA) is the largest auto show in Nepal. In the 13th edition of this flagship event, B360 spoke with some NADA participants who lead the marketing and sales of their respective automobile brands about the impact of limitation on auto lending and their coping strategy.

Pranish Shakya Marketing Executive, Skoda

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Has the restriction on auto loans affected sales?

It has extensive impact on sales. Not only our company, the entire auto industry is facing the brunt.

How was 2016 in terms of sales?

Skoda as a premium brand has been a market leader in the sedan segment and helped us achieve good results in sales. Our brand has been extensively visible in the market. Skoda has been most sought after. Given such huge customer support, we believe our sales will see a positive change in 2017.

What are the factors you consider while selecting a product for the Nepali market?

We have to be mindful about customer preferences, consider their feedback and the needs of the market.

Do you work according to the market plan of the parent company or prepare your own?

There are no strict guidelines apart from designing our corporate identity or image.