Nepal Automobile Dealers Association (NADA) is the largest auto show in Nepal. In the 13th edition of this flagship event, B360 spoke with some NADA participants who lead the marketing and sales of their respective automobile brands about the impact of limitation on auto lending and their coping strategy.
Assistant General Manager Marketing Pooja International Nepal
Has the restriction on auto loan affected sales?
Auto loan issue is just a financial situation in our country and financial institution. However, it has come down to 35% down payment now, which will ease our customers. From our side, we give the best to make them comfortable.
What are the factors you consider while picking a product for the Nepali market?
It changes according to the market trend
What do you credit the success of your sales to?
Mainly it is the brand VW (Volkswagen) which is well known worldwide for its German engineering and technology, performance, power, comfort and safety.
What is the signature element of the brand in your products?
It depends on the model; still safety is the signature feature of all VW cars.
What is the latest model you have released in the Nepali market?
Recently we have introduced the second generation VW New Tiguan with luxurious features like panoramic sliding roof, electronically adjustable seats, three zone climatronic air conditioner, tilt and telescopic steering wheel, leather seats with heating system, automatic rain sensor wipers, smart key with key less entry, park assist and much more.
The second one is pickup truck-VWAmarok with outstanding performance in its segment.