Fanta announces ‘Colourful Hami’ campaign prior to Holi festival

KATHMANDU: Fanta has announced the “Colourful Hami” campaign. The core message of the campaign focuses on the colourfulness of people despite their gender, age and profession that bring out their colourful and playful side. This campaign is a celebration of the colourfulness that lies in the consumer’s authenticity and playfulness at heart. The campaign features two new television ads that spotlight playfulness through street performers, Tiktokers and bike stunt performers, who love spreading smiles by showing their colourful side and embracing the joy of life through fun and colour. The stories in the TVC shows the power of spreading colours by adding playfulness to the world. The campaign’s second TVC is focused on youth enjoying Holi, the festival of colour while spreading fun and staying colourful. As a part of the Fanta Holi celebration, Fanta has partnered with KTM Live for the Nepal Tour Color Mania which will host 13 events in major cities like Kathmandu, Pokhara, Itahari, Dharan, Hetauda, Butwal and Narayangadh. Through the Holi events, Fanta aims to build deeper connections with its consumers with engaging and fun activities in these events. Additionally, an Instagram filter themed “Colorful Hami” will also be introduced for patrons to enjoy during Holi. The TVCs are a part of a broad marketing campaign that includes digital videos, cinema, influencers engagement and social media. Coca-Cola in Nepal refreshes thousands of consumers throughout the country through its core product offerings of Coca-Cola, Sprite, Fanta, and Kinley and impacts over 5000 people as a System. READ ALSO:

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