India has highest viewership of films on Netflix globally

India has the highest viewing of films on Netflix globally and over the last year, 80% of Netflix members in India chose to watch a film every week. Netflix India Vice President (Content) Monika Shergill said, “The viewing for non-fiction series on Netflix in India grew more than 250% in 2020 over 2019. Documentary viewing also grew more than 100% in 2020 over 2019, and ‘Bad Boy Billionaires’, ‘The Social Dilemma’ and ‘Money Heist: The Phenomenon’ were the most popular documentaries on Netflix in India this year”. Shergill noted that the viewing of K-dramas (Korean dramas) on Netflix in India increased more than 370% in 2020 over the previous year, as viewers binged on titles like ‘The King: Eternal Monarch’, ‘Kingdom (S2)’, ‘It’s Okay to Not Be Okay’ and ‘Start-up’. She added that viewing of kid’s titles increased more than 100% in India in 2020 over the preceding year.