Maurati, Shrestha, Bhattarai win ‘Sunsilk Dashain Vibes 2’ contest; bag Rs 1 lakh each

KATHMANDU: Sumitra Maurati, Prinsika Shrestha and Sanisha Bhattarai were declared winners of 'Sunsilk Dashain Vibes 2' contest. The grand finale event of Sunsilk Dashain Vibes 2 campaign was held at Radisson Hotel Kathmandu, on November 23. The winners of the contest received Rs 100,000 each. The three girls will now be leading the  Sunsilk Gang of Girls along with brand ambassadors — Princy and Prisma — for a year. They will be featured in Sunsilk packs. The selection was done by renowned personalities including actor Barsha Raut, singer Melina Rai and hair expert Swastika Rajbhandari. Keeping up with the success of season 1, Sunsilk Dashain Vibes 2 was launched on September 1, 2022, with the theme 'Double Celebration'. Participants had to send their entries through a video or photo showcasing their amazing hairstyles and Dashain vibes. The success of the second version which received 3,732 entries was supported by on-ground activations and digital promotions. The campaign garnered over 66 million views in TikTok and over 100 million views through all digital platforms. Hence making the campaign one of the biggest digital campaigns in Nepal. According to the Managing Director of Unilever Nepal, Amlan Mukherjee, “Sunsilk is arguably the largest beauty brand of Nepal, widely distributed and preferred by millions of consumers. We are proud to introduce the Sunsilk Gang of Girls who are the winners of the Sunsilk Dashain Vibes contest launched during Dashain 2021, and it was an unprecedented success. Sunsilk believes that girls thrive when they explore possibilities, and we gave them the opportunity to showcase their beautiful hair and feature in the bottles of the brand. We believe that beauty is uncomplicated and captured through various means. We want our brands along with our consumers to be associated with local festivals and culture. Sunsilk Dashain Vibes and Sunsilk Gang of Girls activation are among such efforts”. With the world moving forward with advanced technologies, and digitisation, Sunsilk Nepal is adapting towards the rapidly changing environment and is one of the brands which is able to achieve success through digitisation. READ ALSO:

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