MetLife Inc. announced that its unique virtual reality solution known as conVRse has won the Asia Insurance Industry Award 2017 for ‘Innovation of the Year’. conVRse is a first-of-its-kind experiential Virtual Reality customer service platform designed to revolutionise interaction between insurers and customers. This solution was developed by Lumen Lab, MetLife’s innovation center in Asia and PNB MetLife, its joint venture in India.
This is the second consecutive year that MetLife Asia is being recognised for innovation, consolidating its position as a leader in innovation. Last year, the company won this category with its insurance product ‘Beautiful’.
conVRse has also won “Best Technology Initiative of The Year Award” at the National Awards For Excellence in Insurance 2017, the Virtual Reality category at the prestigious BFSI Digital Innovation Award hosted by Indian Express Group, Best Technology Innovation 2017 at the prestigious Fintelekt Insurance Award, demonstrating its business and social impact.
conVRse originated from the 2015 MetLife Asia Mobile Challenge, an internal employee innovation challenge won by three colleagues from PNB MetLife.