KATHMANDU: Nepal CRS Company has initiated the Menstrual Hygiene Management Project in four districts of Sudurpaschim Province — Dadeldhura, Doti, Baitadi and Bajhang.
The project has been undertaken with financial support from the German Development Cooperation through KFW under the Improvement of Maternal and Child Care in Remote Area (IMCCR) programme.
The CRS on Thursday announced the launch of a biodegradable sanitary napkin/pad under the brand name ‘Freedom’ in Dadeldhura of Sudurpashchim province. The pads are 100 per cent oxy-biodegradable and have passed the bio-degradability test (certified under ISO 17088 Standard/ IS 5405 Standard). Unlike normal pads, these pads have the ability to decompose and prevent harmful effects on the environment.
The pads are super absorbent with a cottony feel and wings to wrap to avoid side leakage. Each packet of ‘Freedom’ consists of eight pads (235mm in size). The outer cover of the packaging displays instructions to use, store and dispose of.
Freedom sanitary pads will be made available all over Nepal through CRS’s social marketing initiative with a precise focus on the accessibility and availability of the pads in the four project districts of Sudurpashchim province. Adolescent school girls and others in these districts will have easy access to the pads at their nearest outlets more specifically at the outlets near their schools.
CRS will launch the biodegradable napkin and commence the Menstrual Hygiene Management (MHM) Project in approximately 600 public schools in these four districts. The pads will be available all over Nepal through CRS’s social marketing initiative.
According to Amargadhi Municipality Mayor Bisheshwor Prasad Ojha, the MHM project and social marketing of biodegradable pads will play a significant role in fighting off social discrimination prevailing in Nepal’s society. In addition, to end this discrimination, Nepal CRS company has called for everyone especially, the male members of the community to come together.
Simon Heinkele, Deputy Head of Development Corporation congratulated CRS for launching the biodegradable pad in Dadeldhura. He expressed his view that Nepal has made substantial progress with free pads at schools. Despite this, still many girls and women in Nepal face challenges during the menstruation period, because of menstruation. “Gender Dignified menstruation is not only a matter of gender equality but also human right. Therefore it’s important to teach both girls and boys bout the topic. And he is glad that German Development Cooperation could support this important matter in Nepal,” he said.
During the launch event, 2015 Miss Nepal World Evana Manadhar termed menstruation as a boon that eventually leads to motherhood. Furthermore, she urged the participants, especially males not to discriminate against their female family members as ”it is just a natural process”, and to treat them with dignity.
Likewise, Jib Lal Pokhrel, MD for Nepal CRS Company announced that CRS will start social marketing of a biodegradable with financial support from German Development Bank (KfW) in the four districts. He briefed about the product and about the project that will involve the public schools.
The pads will be socially marketed by CRS, with support from KfW Development Bank (KfW) and implementing partner Multi-purpose Development Society-Dadeldhura.
CRS is committed to providing family planning, maternal and child health and HIV/sexually transmitted infection prevention products and services. It offers 12 products and serves in all 77 districts of the country. Some of the iconic brands marketed by CRS include Dhaal, Panther, Sangini and Nilocon White.