Officer’s Choice Blue launched

Allied Blenders and Distillers (ABD) has entered the Nepali market with the launch of its deluxe whisky brand Officer’s Choice Blue. According to the company, Officer’s Choice Whisky is the largest-selling whisky brand in the world and also is the second-largest selling spirits brand globally. Officer’s Choice Blue, a premium variant of Officer’s Choice, was launched in the year 2011. “Its unique blend of Scotch malts and select grain spirits has won over millions of consumers.  The immaculate packaging and engaging communication has struck a chord with consumers across the globe,” says a statement from the company.