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Coca-Cola Momo Utsav creates considerable Coke Momories

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KATHMANDU: Coke Momo Utsav, the much-awaited food festival celebrating the Nepali dish — Momo and Coke — ended with lots of memories. Coca-Cola has been organising Momo Utsav for 8 years to celebrate the extraordinary combination of magical taste, and this year it has broadened its scope with the tagline "Coke + Momo Ko Stories: Magical Momories". This year, Coca-Cola Momo Utsav covered all the major cities — Pokhara, Dharan, Kathmandu, Bharatpur, and Bhaktapur — organising the Coke Momory Fest. The Coke Momory Fest concluded with 'Bhaktapur’s Cooking' event in Bhaktapur, where more than 4,400 consumers got a chance to experience the best food from three cities at once while enjoying Coke and live music performances by Nepal’s leading talents like Kutumba, Swoopna Suman, Trishna Gurung and so on. With this, the Coke Momory Fest held events in Pokhara, Dharan, Kathmandu, Bharatpur and Bhaktapur, giving an immersive Coke experience to more than 18,500 consumers. This was the first time that Coke had an extensive integrated on-ground act for its AFH (Away From Home) meals. Coca-Cola Momo Utsav is a localised concept of the global Coke and food tradition that embodies the great combination of the most preferred beverage and the dish of Nepalis, which is Coke and Momo. Through this campaign, which started on February 15, Coca-Cola partnered with over 1,000 restaurants and eateries across Nepal, offering special combo offers at a discounted price to their consumers. Commenting on the campaign, Adarsh Avasthi, Country Director of Coca-Cola Nepal, said, "Coca-Cola Momo Utsav has almost become a tradition in Nepal, given how well a chilled bottle of Coke complements the taste of a hot plate of Momo. I must say that this is the best-localised version of our global Coke and Meals concept in Nepal, and we are pleased that Momo Utsav is not only limited to Kathmandu but this time it has expanded to other major cities as well. It was only possible because of the phenomenal love and support our Nepali customers have shown us over the years.” Deepak Nath Senthil, Managing Director, Bottlers Nepal, said, "With the eighth edition of the Coca-Cola Momo Utsav Campaign, we celebrated all of the nostalgic memories that all Nepalis have with Momo, accompanied with a chilled bottle of Coke. With the tagline 'Momo+Coke ko stories, Magical Momories', I hope our Nepali consumers have created another year of flavourful and magical momories with all the incredible creative varieties of momo and scintillating music at events across different parts of the country.” The Coke Momory Fest event has brought about high-intensity engagement in celebrations across all parts of the country. This exciting event managed to captivate the attention of people from all walks of life, encouraging them to come together and celebrate their love for Coke and Momo. With its fun-filled activities and delicious Momo, the Coke Momory Fest became a popular platform for people to socialise and interact with others, creating a sense of community and togetherness. The event has been successful in engaging people of all ages, making it a truly inclusive celebration that brings people together in a shared love for Coke and Momo. Nepalis have an undeniable love for Momo, and nothing beats the combination of a hot, steamed Momo and a chilled bottle of Coke. Every Nepali citizen surely has special memories of Momo with Coke to share. In order to interact and know those special memories, Coca-Cola Nepal had also asked to share stories with Momo and Coke with daily prizes of Daraz vouchers, a weekly prize of a Samsung Galaxy A04e, and a bumper prize of a Samsung Galaxy A04e, as well as dinner with Swastima Khadka on which over 1,000 Coke Momories were shared. Of them, more than 150 were given the prize. READ ALSO: