Qatar Airways has been ranked as one of the world‘s most valuable brands of 2016. The national airline of the State of Qatar is ranked among top 500 global brands by Brand Finance, a UK based world-leading independent brand valuation consultancy.
Brand Finance conducts extensive analysis of the world‘s most successful businesses to produce a definitive list of valuable brands.
Qatar Airways Group Chief Executive, Akbar Al Baker said, “Our position as one of the world‘s most valuable airline brands is testament to our renowned hospitality and dedication to providing our passengers with outstanding service.â€
Salam Al Shawa, Senior Vice President of Marketing and Corporate Communications at Qatar Airways added, “As our airline grows, we expect the bond with our passengers and the communities we serve to grow as well, and we will continue to invest in these very important relationships.â€
Andrew Campbell, Managing Director of Brand Finance Middle East said, “Brand Finance puts thousands of the world’s biggest brands to the test every year, evaluating which are the most valuable. The value of a brand makes a contribution to a company beyond that which can be sold to a third party. As part of our analysis we looked at Qatar Airways‘ brand equity and measured the goodwill accumulated with customers, staff and other stakeholders and finally the impact of those on business performance.â€
Qatar Airways is the fourth Middle Eastern company and the ninth airline to earn a spot in the 2016 Global 500 list.