Qatar Airways, the official partner and official airline of FIFA, announced the launch of its new TVC campaign on May 16 celebrating the FIFA Women’s World Cup France 2019, taking place from June 7 to July 7 in cities throughout France.
The film features a mother telling her daughter a wonderful bedtime story describing an amazing new land where women’s football reigned, where players rule, and fans from many nations gather to cheer. By the film’s end, we realise that mother and daughter are in fact onboard Qatar Airways flying to the very destination and their relationship is a genuine anchor for the emotion and optimism surrounding the FIFA Women’s World Cup France 2019. The film features one of the most famous faces from the world of football, Brazilian football superstar Neymar, celebrating with fellow football fans.
Qatar Airways Group Chief Executive, His Excellency Akbar Al Baker, said, “Our new campaign expresses the excitement of the many fans all over the world who will be watching the tournament as well as the tens of thousands who will travel to France to cheer for their national team in person. As an airline, we believe in the power of sports to unite people, and we look forward to bringing fans together in France this summer to take part in the most exciting event yet in women’s sports.”
